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Two Types of Investors – Know Thyself!

All the learning about companies and markets won’t do you a bit of good unless you know your own strengths and weaknesses.

Two Common Types of Investors

Know Thyself!

A Chinese Internet Stock

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Some species of birds like to nest in tall evergreens and eat seeds, while others nest on cliffs and fish for a living. Some migrate and some stay put. Some fly, some walk and some swim. The differences are fairly profound, and seem to be hard-wired into the birds’ tiny brains.

In much the same way, different types of investors prefer different stocks. Growth investors like to put their money into stocks that are going up, while those who prefer the value style are attracted to stocks that are in the cellar. And while most of us like to think of ourselves as supremely rational, these preferences seem to be built into our personalities at a very deep level.

How else can you explain the preference of many investors for low-priced stocks? No matter how many times we explain that $1,000 invested in 10 shares of a stock that trades at 100 is exactly the same amount of market exposure as 100 shares of a stock that trades at 10, readers are still tempted to buy the lower-priced option. If either stock rises 5 percent, the investor’s gain is still just 5 percent, either way. And if the more expensive stock splits, the investor may have twice as many shares, but the net worth of the stock is exactly what it was beforehand.

Just as there must be something deeply satisfying to some types of investors in owning a larger number of shares, there is something about value investing - buying stocks that are out of favor and selling at a discount - that appeals to other types of investors. This may be the same impulse that leads some people to buy merchandise on sale (especially if it’s a real “bargain”) whether they need it or not. Looking at the chart of a stock that has fallen from 48 to 12 gives the same thrill as seeing a price tag that says “75% off!”

And finally, not to leave growth investors out of the fun, for every investor who catches a stock low and rides it to big gains, there are two who will follow a rising stock for weeks, watching while it racks up gains and gets more and more expensive in terms of its valuation ratios. All too many of this type of investor will keep waiting until something clicks in their brains and they swarm into the stock ... just in time for it to keel over into a steep correction.

The point isn’t that any of these built-in preferences for different kinds of stocks is wrong. Low-priced stocks are more volatile than higher-priced stocks, and they can make very satisfying gains very quickly. (Of course they can go down just as quickly, but let’s leave that out for now.) Similarly, value stocks, while they may take a long time to get back to fair value, do have lower downside risk. And for investors who feel real pain when the price of one of their stocks declines, value may be the way to go.

Growth investing has the obvious advantage that rapidly appreciating stocks often keep right on appreciating. For some investors, not even the threat of bad news, climax tops and crazy valuations can dampen their enthusiasm for the emotional rocket ride that aggressive growth stocks can give.

Which brings us to the moral of our story! The most important thing for you to understand about investing in stocks is yourself. All the learning about companies, markets, technical indicators and fundamentals won’t do you a bit of good unless you know your own strengths and weaknesses. Do you look back at your biggest losses and try to figure out why you got in or out at the wrong time or at the wrong place? Do you know what kinds of stocks appeal most to you and what kinds of results you get from them? Do you review your portfolio occasionally to look for weakness? Do you understand how you got shaken out of a stock that then took off, or waited for a bounce from a stock that never came? As painful as it is, this kind of review is part of the hard work that separates Wall Street’s winners from its wannabees.

We’ll keep giving you good ideas, market timing indicators, hot stocks and cool commentary. But the real road to investing victory lies inside you. Remember that you can always ask us for help. Start today!


Both the Internet and mobile communication services are spreading across China at a much higher rate than in the developed West, and that rampant growth has provided a perfect environment for the growth of malicious software. Qihoo 360 (QIHU) is a young Chinese company that is that country’s leader in anti-virus software and other applications. The company’s website offers one-stop-shopping for third-party software that protects against viruses, trojan horses, worms, adware and other malware, including apps that protect against theft of personal information from mobile devices.

There are other sources of revenue, including Internet value-added services and online advertising. But with its monthly subscription revenue base, security looks like it has the biggest potential to provide a predictable stream.

Qihoo (pronounced “chee-hoo”) has been public only since late March, and has been correcting slowly after an IPO that saw the stock’s price leap from 14.5 to 36 during its first week.

That kind of high-volume rocket launch is difficult to maintain during a problematic market, and the broad-market woes of summer took a big bite out of QIHU, dropping it to 16 in June, then 14 in early October. At this point, QIHU settled down a bit and traded mostly in a range with resistance at 20 and support at 15 from October through February 21.

The interesting action came on February 23 and 24, when QIHU jumped on significantly heavier-than-average volume after its Q4 earnings report on February 23.

QIHU has had its big IPO pop, has had its post-IPO swoon to below its IPO price and has put in its post-IPO base. It looks like the stock is ready to begin adult life. I think it’s a great story, and it looks buyable on a breakout above that resistance at 20.

For other fascinating, high-potential emerging market stocks like Qihoo 360, you might want to check out Cabot China & Emerging Markets Report (which I write). Emerging markets include the fastest-growing economies on the planet, and I follow every emerging market stock that trades on U.S. exchanges. It’s where the action is.

Sincerely,

Paul Goodwin
Editor of Cabot China & Emerging Markets Report

Editor’s Note: Turn your portfolio into a cash machine with an investment in dividend-paying stocks. Every month, we’ll give you the distilled advice of the best minds on Wall Street on which of the dividend-paying stocks you should buy right now. Click here to learn more.

Paul Goodwin is a news writer for Cabot’s free e-newsletter, Wall Street’s Best Daily.