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Majesco Entertainment Co. (COOL)

“With the advent of motion-sensing video game consoles, there came a demand for motion-based video games. No longer do gamers need to plug their controllers in and sit on the couch to enjoy their interactive experiences. Now, they can interact in an all-new way. Majesco Entertainment Co. (COOL 2.19 Nasdaq)...

“With the advent of motion-sensing video game consoles, there came a demand for motion-based video games. No longer do gamers need to plug their controllers in and sit on the couch to enjoy their interactive experiences. Now, they can interact in an all-new way. Majesco Entertainment Co. (COOL 2.19 Nasdaq) has hit the casual game market with its Zumba Fitness game, named the number-one fitness title for 2011. ...

“Majesco released Zumba Fitness in November 2010, Zumba Fitness 2 in November 2011 and Zumba Fitness Rush in February 2012. The Zumba franchise has sold over six million units worldwide and accounted for 77% of the company’s total revenues for the most recent quarter ended January 31. [In addition,] the company continues to release the Cooking Mama games, which was its number-one franchise prior to Zumba. ... Majesco has exhibited continual growth over the past year. Revenues for the year ended October 31, 2011 were $125,291,000, a 66% increase over the revenues for the prior year. Net income rose from a loss of $972 thousand to a gain of $6.832 million. The company’s growth continued in its most recent quarter ended January 31. Revenues were up 37% to $66.18 million, and the net income was up 14% to $7.726 million. These results relied heavily on Zumba sales. The results also reflected an increase in international sales, which accounted for $16.7 million, 25% of the company’s total revenues for the quarter.”

Cindy Bowser, The Bowser Report, April 2012

Cindy Bowser is editor and publisher of the Bowser Report. The newsletter was founded by Ms. Bowser’s father R. Max Bowser in 1976.