A Retailer That’s Bucking the Trend

Paige M. Gutenborg

A Retailer That’s Bucking the Trend

In Case You Missed It

This week brought news of a major innovation in the book-publishing world. And Amazon had nothing to do with it.

Harvard Book Store in Cambridge, Massachusetts, unveiled the new $100,000 Espresso Book Machine, a publishing device that can print a paperback book at the push of a button.

The machine is pretty incredible: It can print a professionally bound book in four minutes for about $8!

Book lovers can request a tome that’s not in the store’s inventory and the Espresso can print it while they wait. Customers can also order books online and pick them up in the store or even have them delivered.

While the machine can be found in a few other bookstores, this is the first one in the Bay State and this particular machine includes Google’s already digitized texts, greatly expanding the inventory. OnDemand Books, the machine’s creator, has about 1.6 million titles in its catalogue and with Google’s contribution, the total number of titles to choose from comes to about 3.6 million.

(Some of the other bookstores that will house the Espresso are: Boxcar and Caboose Bookshop & Café in Saint Johnsbury, Vermont; Third Place Books in Lake Forest Park, Washington; Village Books in Bellingham, Washington; and Schuler Books & Music in Grand Rapids, Michigan.)

The machine has been dubbed the Paige M. Gutenborg at its Cambridge location and in a nod to history, the first book printed on it was the Bay Psalms Book, the first book ever printed in the U.S. (in Cambridge specifically) in 1640.

I live only a few miles from the Harvard Book Store and I can’t wait to check out the machine this weekend. As a real book-lover, I’ve been trying to decide whether to get something printed, especially since many previously hard to find titles will be available.

But what I’m most looking forward to is seeing this new technology in action. In my opinion, anything that brings books to people and encourages reading can’t be a bad thing.

What do you think of this new machine? Will it put book publishers out of business? Or will it encourage people to read more? Weigh in on our blog, http://www.iconoclast-investor.com, or by replying to this email.

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Stocks Have Best Quarter in a Decade

The stock market recently had its best quarter since 1998–with the Dow and the S&P 500 both surging 15%! There’s never been a better time to invest.

And to get you started, we’re bringing you a special anniversary offer for Cabot Market Letter, which has been helping investors profit since 1970. Order by the end of October and get the rest of the year free!



Now to a stock that recently caught my eye.

Most retailers have suffered greatly during the recession, but one is making waves with newly frugal shoppers. The company is Aeropostale (ARO) and it was featured in Cabot Top Ten Report this Monday, where Editor Michael Cintolo wrote:

“While most retailers have been hit hard by the recession, Aeropostale’s commitment to bringing affordable clothes to teens has paid off for the company. Same-store sales were up a huge 9% in August, beating analysts’ forecasts. Aeropostale mainly uses a value-pricing approach, differentiating the company from many of its rivals. Earnings are increasing and earnings estimates are gaining momentum. There are 244 funds on board and that number is growing with every quarter. It looks like Aeropostale has a winning formula for the new budget-conscious retail market. Of note is the fact that Aeropostale is making its eighth Cabot Top Ten Report appearance (three previous in 2009; one in 2008; three in 2004). We know from experience it’s likely to be back again.

“ARO peaked at 37 in October 2008, and after taking a trip into the basement in the bear market when consumers reduced spending, it returned to the 37 level this May. The base it then built took more than three months to complete, a period that shook out less-patient investors. We last recommended it in June at 34. Then on August 21, ARO gapped up to 40, and the uptrend that began then remains intact today. The past few days have seen the stock cool off and we think you can buy it here.”

Companies like Aeropostale, with an eye on customers’ wallets, will likely become staples of the post-recession economy. And ARO looks like a good way to ride this trend.

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What Stocks Should I Buy?

This is a common question that we hear from investors. Fortunately, we’ve got the answers and they can be found in Cabot Top Ten Report!

Yesterday, Cabot Top Ten Report Editor Michael Cintolo told you the following: “The stock market has bottomed and a new bull market has begun.  And that means you should be buying stocks now!”

No one can ever be sure what’s ahead in the stock market, but with the right tools, you can put the odds heavily in your favor. At Cabot, we’ve been refining these tools for nearly 40 years … isn’t it about time you took advantage of them? Click below to get started with Cabot Top Ten Report today!


In case you didn’t get a chance to read all the issues of Cabot Wealth Advisory this week and want to catch up on any investing and stock tips you might have missed, I have links below to each issue.

Cabot Wealth Advisory 9/28/09 – Take the Romantic Route to Investment Success

On Monday, Timothy Lutts wrote about how you can profit from Romance Stocks, but also why you should never allow yourself to fall in love with a stock. He profiled three Romance Stocks that Cabot had great success with in the past and two other stocks that are current Romance Stocks. Featured stocks: Crocs (CROX), Hansen Natural (HANS), First Solar (FSLR), Baidu (BIDU) and Green Mountain Coffee Roasters (GMCR).


Cabot Wealth Advisory 10/1/09 – October: Myths and Legends

On Thursday, Michael Cintolo wrote about the myths and legends surrounding the stock market’s performance in the month of October. Mike also discussed a helpful way to examine your portfolio. Mike finished by writing about a high-potential stock of a company in the vitamin business. Featured stock: NBTY, Inc. (NTY).


Until next time,

Elyse Andrews
Editor of Cabot Wealth Advisory

Editor’s Note: The Dow Jones Global Index surged a huge 19% in the most recent quarter and the MSCI’s emerging market’s index jumped a whopping 20%! And there’s more what that came from. Hulbert Financial Digest has named Cabot China & Emerging Markets Report the #1 investment newsletter for the last five years out of 140 advisories! And editor Paul Goodwin is working to stay on top for another five years. He’s tapping into many of the leaders of this new bull market and his subscribers are already seeing big profits! Let him be your guide to the huge opportunities in the emerging markets. Click below now.



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