Every investor dreams of owning a stock that suddenly soars—and few events ignite a share price faster than a takeover bid. When a company becomes an acquisition target, gains that normally take years can materialize almost overnight.
The good news is that takeover targets aren’t rare or limited to one corner of the market. They appear across industries—from media and chemicals to banking and beyond—meaning investors with diversified portfolios may already own a potential buyout candidate without realizing it. The key question is: Can you recognize the signs before a deal is announced?
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If you do find yourself holding a stock that attracts a takeover offer, having a plan in advance is critical. The excitement of a sudden price spike can cloud judgment, making it harder to decide whether to hold on for more upside or lock in profits.
In most cases, the smartest move is to sell shortly after the buyout offer pushes the stock sharply higher. The bulk of the gains typically occur within the first day or two, while the remaining upside is limited—and often comes with a long wait. Takeovers can take 6-18 months to close, leaving your capital tied up and unable to pursue new opportunities.
That said, there are important exceptions and scenarios that can influence whether holding or selling makes more sense. We’ll explore those shortly. But first things first: you need to own the stock before it becomes a takeover target.
How to Buy Stocks That Become Attractive Takeover Targets
Imagine that you run a big company, and you’re looking to acquire a smaller company in order to boost your profits, your product assortment or your competitive advantage. Do you want a company with rising profits or a company with stagnant or falling profits?
Do you want a company with lots of debt or minimal debt? Do you want a company with an expensive stock, or an inexpensive stock?
By screening your stock selections for good balance sheet characteristics, you not only end up lowering risk in your stock portfolio and increasing your odds that investors will be attracted to your stocks – thus buying them and driving the share prices up – but you also increase the odds that you will own shares of a company that a bigger company might want to acquire!
Can debt-ridden or money-losing companies also be takeover targets? Of course they can. Your stock selection process can help your odds of success, but that doesn’t cancel out all other stocks’ odds of success. As value investors, you play the odds in a manner that can help your portfolio succeed, whether your stocks become takeover targets or not.
Signs of a Stock Buyout: Is the Buyout Offer a Rumor or a Fact?
Are there signs of a stock buyout that you can predict? If a stock buyout is just a rumor, the stock price could climb based on the market’s expectation of a buyout. It’s not unusual for rumors of a buyout offer to emerge a couple of days before the actual offer. But other times, the rumor fizzles along with the recent stock price gains.
If your stock runs up on a rumor, you could use a stop-loss order to protect your capital against a share price reversal and lock in your profit, or you could buy a put option as an insurance policy.
In early February 2018, a rumor emerged that Allianz was interested in buying XL Group (XL), an insurance stock we used to own in our Cabot Value Investor portfolio. XL shot up 12% immediately. There was no further news for four weeks until, suddenly, investors learned that XL had agreed to be bought by Axa (AXAHY), at which point XL shares shot up another 30% in value, much to our subscribers’ delight.
If a buyout is happening, the stock price of the takeover target will often rise quickly to the buyout price. However, sometimes the stock rises to a point below the buyout price. In those cases, there’s a certain amount of doubt as to whether the buyout will receive approval due to anti-trust concerns.
Will There Be a Competing Offer?
A competing buyout offer is possible—but it’s relatively rare. When a second bidder does emerge, it typically happens quickly, often within days of the initial merger or acquisition announcement. If no rival shows up early, the odds of a bidding war developing later are usually low.
To assess whether a competing offer is realistic, turn to professional research—not online speculation. Social media platforms are full of excited investors swapping rumors and wishful thinking, but these conversations offer little real insight. Other investors have no special access to confidential deal discussions, and anyone who truly knew a rival bid was imminent would be trading or sharing illegal insider information. In short, online chatter is noise, not signal.
Instead, focus on research reports from Wall Street analysts, which are often available through your brokerage account, and professional market insight. These analysts follow the company and its industry closely, understand which potential acquirers have both the strategic interest and financial capacity to make a bid, and can assess whether alternative takeover scenarios are plausible. Their informed perspective is far more valuable when deciding whether to hold out for a higher offer or move on.
If there are potential additional suitors, you might make more money by waiting a few days or weeks before selling your shares in the target company.
Four weeks of excitement and intrigue came to a close on May 9, 2019, when Chevron Corp. (CVX) officially bowed out of the battle to purchase Anadarko Petroleum (APC), ceding the honor to Occidental Petroleum (OXY).
The drama began on April 12, 2019, when Chevron offered to buy Anadarko for $33 billion in a 25% cash/75% stock deal worth $65 per share. Then on April 24, Occidental made a competing offer to buy Anadarko for $38 billion in a 50% cash/50% stock deal worth $76 per share.
Ultimately, Chevron decided not to outbid Occidental in the quest to purchase Anadarko. The Anadarko shareholders who held their stock during those four weeks ended up earning lots more profit than shareholders who sold upon the first buyout announcement on April 12. Interestingly, APC traded up to 76 during the excitement of the negotiations in early May but never traded that high again during the months that shareholders waited for the deal to close.
To reiterate, after the initial run-up – give or take a couple of weeks – the share price of the takeover target usually stagnates until the deal closes and investors receive cash or stock, as promised.
Is the Buyout Price Fair?
Sometimes the buyout offer comes in at a ridiculously high price. Other times, analysts are left wondering why such a low price was accepted by the targeted company. It’s not your job to decide what price is fair. It’s your job to decide whether to keep or sell your stock, based on the actual buyout price.
When XPO Logistics (XPO) announced an acquisition of Con-Way Inc. (CNW) in September 2015, analysts were stunned at the low price. When Danaher (DHR) announced the purchase of Pall Corp. (PLL), some thought they paid far too much for the company. Either way, it’s not your job as an investor to decide what should happen. It’s your job to look at the facts, accept them, and make a decision.
What About Hostile Takeovers?
In the case of a hostile takeover attempt, the first price is often rejected. That happened in March 2018 when a German company, Knauf, offered to buy USG Corp. (USG) for 42 per share. USG turned Knauf away with disinterest.
USG shares rose to 40, not to the buyout price of 42. What investors should have known was that Knauf would likely come back with a higher offer, so as to entice USG to say “yes.” Knauf eventually revised their buyout offer to a higher price, and USG agreed to be acquired.
What Happens to My Takeover Target Stock as I Wait for the Buyout to Be Completed?
Your stock will jump in price on the day the merger is announced. It could climb higher than the buyout offer, as Broadcom did when Avago announced its intended acquisition; or it could climb to a price below the buyout offer, as Pall Corp. (PLL) did upon the Danaher (DHR) purchase announcement.
You can sell your stock on the open market, any day between the announcement and the close of the merger transaction. You will receive the market price for the stock, which could be above or below the price of the buyout offer.
Alternatively, you can keep your stock, and wait for the acquisition to take place. To reiterate: That waiting period could easily take six to 18 months, during which time you’ll likely watch your capital stagnate.
Another risk in waiting for the completed merger is that the acquisition might not receive U.S. or foreign government approval, in which case the merger would fail and the targeted company’s stock price would fall. That’s exactly what happened to Broadcom’s takeover attempt of Qualcomm (QCOM) in March 2018. As it became more and more clear that the deal might not receive approval, QCOM gradually fell from 67 to 49. Imagine being the shareholder who did not sell at 67 and also did not use a stop-loss order or a put option to protect their capital!
Let’s say that the buyout is valued at 50 per share, and you did not sell your shares on the open market. Sometimes the investor receives $50 cash, or $50 worth of stock in the acquiring company, or a combination of the two. If you own your stock in a brokerage account, the brokerage firm promptly handles the exchange of stock/cash for you. There’s no red tape.
Do I Want to Own Shares in the Acquiring Company?
Let’s say that ABC Company is purchasing XYZ Company. If you wouldn’t normally buy shares of ABC Company because the stock’s fundamentals do not meet your investment criteria, then sell your XYZ stock and reinvest the capital in a more appropriate stock.
One last thing to consider: How’s your tolerance for detail when filing your federal tax return? If you accept the new company’s stock in a taxable account, you’re eventually going to have to report the transaction down the road, when you sell the new company’s stock. Most investors do not keep good records of their cost basis, and cost basis gets complicated when stocks are involved in mergers. If you detest complicated income tax paperwork (or detest paying an accountant to do extra work), then seriously consider selling your takeover stock, rather than accepting shares in a new company.
If you’re interested in watching how recent takeovers have played out, take a look at U.S. Steel (X) and the acquisition of Discover Financial (DFS) by Capital One (COF), both of which were recently finalized.
Also, for more insight about how this process plays out, the Netflix-Paramount-Warner Bros. takeover battle is ongoing as you read this, and it can help you understand how takeovers work in real-time.
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*This post is periodically updated to reflect market conditions.