Four Reasons for a Reverse Stock Split

By Nancy Zambell

Editor of Investment Digest and Dividend Digest

Reverse Stock Splits: The Pros & Cons

Four Reasons for a Reverse Stock Split

Three Stocks that Reverse-Split and Prospered

A recent update from Gray Cardiff of Sound Advice—one of our Digest contributors—reminded me of a stock practice that most analysts and investors like to avoid.

Gray noted a 1-for-4 reverse stock split (also known as a stock consolidation or share rollback) for Hersha Hospitality Trust (HT), one of his advisory’s holdings, and actually championed it, saying the split “should enhance its value,” due to the company’s acquisitions and renovations that are not reflected in its current discounted net asset value.

That positive attitude is not often associated with these types of splits. Reverse splits reduce a company’s outstanding shares (in this case exchanging four shares to get one). It’s the opposite of a regular, or forward, stock split in which a company increases its shares.

But just like a forward stock split, a reverse split doesn’t add—or reduce—a company’s market cap or value. For example, a company with five million outstanding shares trading at $1/share has a market cap of $5 million. If it decides to affect a 1-2 reverse stock split, that reduces the number of shares to 2.5 million. Its market cap remains the same—$5 million—so with 2.5 million shares outstanding, the share price is now $2 ($5 million divided by 2.5 million shares). Nothing changed except a reduction in the number of outstanding shares, which doubled the stock price.

However—in reality—since the motivation behind most reverse splits is generally looked at unfavorably by the investment community, these splits often immediately create downward pressure on a stock, whereas a forward split, more often than not, pushes a stock’s price higher in the near term.

So, if the market views reverse stock splits with a jaundiced eye, you may ask, why would a company decide to do such a split? The reasons are varied, and include:

1. The desire to increase the share price, especially if the shares are penny stocks. Low prices tend to elicit negative emotions in investors and inhibit the attention of the big money on Wall Street or coverage by major research firms.

2. Companies looking to create spinoffs at attractive prices may use reverse splits. Tyco International (TYC), Motorola Solutions (MSI) and Time Warner (TWX) all employed this strategy when they broke up their companies.

3. Major stock exchanges have minimum dollar amounts for the price of the stocks they list. So, to stay listed, a low-priced stock may reverse split in order to push its price to those minimums.

4. And one more reason from Thomas Rice of The Bowser Report: a reverse split may just be an attempt to extend the life of a slipping stock.

However, while the last two reasons are mostly negative, the first two can be greeted as positive strategies by investors who take their reverse splits in stride, especially if they are confident that the company is serious about a turnaround or strategy to improve its fortunes.

And there are many examples of reverse splits in which a company’s shares not only survived but prospered, including:

• Famed U.S. Government bailout candidate American International Group (AIG) was close to being yanked from the New York Stock Exchange when its stock sank below 2. The company did a 1-for-20 reverse split that sent the price above 20. Today, AIG trades close to 60.

• When the recession pummeled Citigroup (C) in 2011, the company executed a 1-for-10 split that boosted its shares from around 4.50 to about 45. Citigroup’s current share price is more than 55.

Priceline.com (PCLN) did a 1-for-6 reverse split in 2003, taking its share price from around 3.50 to 22. Today, it trades at more than 1,164.

Bottom line, a reverse split isn’t necessarily bad. As with any announcements that affect a company’s share price, reverse splits need to be analyzed thoroughly to determine if they are simply a desperation measure or a well-thought-out maneuver to create long-term value for a company. Just be aware of the negative connotations that accompany reverse splits—fears that often send investors fleeing.

But unless you’re very sure that the split makes sense for the company, you might want to put on your running shoes.

Sincerely,

Nancy Zambell
Editor of Investment Digest and Dividend Digest

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