Primarily responsible for writing and editing for digital marketing. Part of a small marketing team in a startup company celebrating over 50 years in business.

Responsibilities

• Work with editorial and marketing teams to prepare and send a variety of email communications to customers and prospects
• Writes ads for use in emails and on the website, including finding suitable graphics
• Writes marketing copy for monthly webinars, books, conferences and other shorter marketing copy needs.
• Writes and edits product descriptions for the website.
• Writes copy for landing page testing, with an eye to SEM and SEO.
• Writes and edits welcome pages, order confirmations, dunning emails, and other supporting materials for investment advisories.
• Writes/edits PowerPoint copy for webinars, Summit, video or other presentations.
• Creates/polishes copy for “About Cabot” pages, like Cabot in the News.
• Creates new website posts or free reports by combining/editing existing content, including glossary-type posts.
• Works with designer and analysts to update name-collection and bonus free reports as needed.
• Works with social media firm and analysts to execute social media efforts.
• Edits sales pages/promotions.
• Updates/edits existing website posts.
• Updates/creates copy for subscription renewals and extensions.
• Creates user guides for investing advisory services.
• Checks and proofs Spotlight marketing copy and updates as needed.
• Proofreads various content and email newsletters as needed.
• Post content to the website via a content management system
• Create and schedule emails using email marketing system

What a strong candidate looks like

• 3+ years of professional copywriting experience
• Works well in a deadline-driven and action-oriented team environment
• A flexible team player looking for opportunities
• College degree, ideally majoring in English or Communications
• Excellent writing skills
• Strong attention to detail
• Ability to prioritize tasks and meet deadlines
• Comfort with technology and a variety of software/apps, including content management systems and email service providers
• Familiarity with writing with SEO and social media in mind
• Familiarity with stock market investing
• Learns what needs to be learned, does what needs to be done
• Ability to work remotely and come to the Salem office as needed

Benefits:

• 401(k)
• 401(k) matching
• Flexible spending account
• Health insurance
• Paid time off
• Tuition reimbursement

Work Remotely:

• Temporarily due to COVID-19