The shares of this advertising company were recently upgraded at Needham to ‘Buy.’
The Trade Desk, Inc. (TTD)
From ERPE Excerpts
When, where and how to advertise are difficult questions. And, they can be costly if not done correctly. That is why The Trade Desk, Inc. (TTD) is a valuable partner to corporations worldwide. It operates primarily in the United States, Europe and Asia.
The Trade Desk provides a self-service platform for advertising buyers to purchase and manage data-driven ad campaigns. The Trade Desk uses artificial intelligence to give marketers a clearer picture of where their programmatic dollars actually go.
Smart ad budgets are managed using The Trade Desk. Through the company’s cloud-based platform, ad buyers create, manage and optimize data-driven digital advertising campaigns which includes display, video, audio, native and social, on a multitude of devices, such as computers, mobile devices and connected TV.
The company helps big brands deliver a more insightful and relevant ad experience for consumers. A recent Trade Desk customer success story involves Volkswagen. Using Trade
Desk’s Connected TV advertising channel, for a cost of $0.07 per unique household, Volkswagen reached more that 20 million households. The 43-day initiative resulted in 20% of audience influenced.
The Trade Desk has been a big winner, and this growth stock will continue to deliver in 2020.
John J. Gardner, ERPE Excerpts, 925-216-4968, www.blackhawkwealthadvisors.com, December 31, 2019